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FYI, the ROI for ICR … or Why Acronyms Should Be Used Sparingly

September 17, 2012

The Filster

Let’s get one thing out of the way immediately: I hate acronyms. You’d think they’d be useful in clarifying and shortening speech, but most times it seems they only serve to hide the speaker’s own inability to be clear.  In other words, the very thing that makes them useful is also what makes them so utterly detestable when overused.

Technology, in the very broad sense, is undoubtedly one of the domains where the use of acronyms is the most widespread. And by some strange twist of faith, technology also happens to suffer from the same shortcoming as acronyms: if you overuse it, it’s gonna bite you in the proverbial behind.

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The world of spaceships, thumbs, and paper music

August 23, 2012

nthich


It is said we evolved from apes, a big grizzly animal that did not have thumbs. As we evolved, we grew thumbs because we needed to press the space key on our computer and … or maybe grip objects.  This evolution amongst many others (I hope) kept us alive. I believe that evolution is the key to surviving the ever-changing environment around us. But how does this relate to paper?

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THE FUTURE OF PDF

July 23, 2012

objlune

***This entry was taken from a public presentation by Dr Paul Jones done at drupa 2012 in the Objectif Lune booth.***

PDF was introduced about 20 years ago by Adobe as a follow up on Postscript. Since the initial introduction of the PDF standard many new features have been added such as the ability to include data entry, interactivity, animations, e-mailing and hyperlink. It is 2012, what will propel the PDF? I will talk a bit about the basics of PDF and what I think will be the future.

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WHAT IN THE QR ARE QR CODES?

June 4, 2012

wiewolfgang

****image from http://www.wtfqrcodes***
CAPTION: Code resolves to: “That’s a nice telephone pole you’ve got in your car.”

QR codes are fancy. Marketeers like using these codes to appear modern and up-to-date and of course there is more to it than that. If you look around QR Codes are everywhere. You can see them in newspapers, magazines, advertisements, business cards, and even on bananas.

THE FACTS

First let’s have a look at the facts: QR stands for “quick response”. The QR Code is a 2-dimensional barcode which can contain up to 2 900 characters max. It is readable by smart phones with a camera and a free app installed. There are no costs to create or read a QR Code. This makes the code quite popular. Mainly, it is used as a bridge between the offline and the online world.

QR Codes are common and widely used, but they don’t get attention unless they do something unique. For example give an impressive user experience or are used in a “creative” way. But remember: a QR code by itself is not a campaign.

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